In today’s technology-centered environment, it’s very important to keep up with the trends and how to make your business grow. One of the latest marketing tools that everyone is using is the Video Ad. What exactly is a video ad? It’s when you attempt to promote your business or product by placing a video on your site or in video ad related sites such as YouTube, etc. This can really help your business, especially if it goes viral, but the most important thing you need to realize is that you need to be prepared. Online video advertising is up 30% since 2012. Unruly released their Science of Sharing white paper in which the following was revealed:
When designing a video ad, it needs to add value, even if it’s funny. Consumers want information. If it’s funny, it has to be hilariously funny for consumers to take notice.
Your ad must be intriguing enough for your viewers to share it.
Brands do experience some benefit from sharing their content.
Wednesday is the best day to launch your video ad campaign. Research has indicated a quarter of a video’s total shares usually occur within the first three days of the launch.
In the self-storage world, it’s very important to recognize and formulate an effective campaign that will give you credibility and make people remember who you are. With so much competition, it’s important to realize the value of how social media can interact with your strategies for a cohesive plan. Making sure you have your video links on your Twitter, Instagram and Pinterest, and your video possibly on your Facebook page could make a huge difference in the way people get the message about your self-storage company.
Although you may utilize general social media sites, it’s also good to get professional sites to take notice. Linkedin is good for sharing, and an electronic mailer to all your connections is crucial to ensuring your ad gets to the right people at the right time. If you’re launching a new video ad campaign around a holiday or major event such as going back to school, as a self-storage facility, you have to plan ahead. Waiting until the last minute or a month out won’t help, as people start planning for these activities at least months prior, at a minimum. If you’re rebranding, put networking at the top of the list. Once people know who you are and what you are doing, it will be easier for them to help spread the word.
Taking these tips into account when formulating your video and your plan could make the difference between going viral and not being seen at all. Do your research, make it meaningful, informative and catchy. You’ll be surprised how fast the word gets out! In marketing your business, you must remember that you need to look at your company as an outsider. If not properly planned, you could be your own competition.
